Much is made about "framing" the argument. Well here's an easy one: instead of saying "Iraq is on the brink of a civil war" or "Iraq is teetering on the edge of civil war," refer to the Iraqi Civil War in the context of something else.
For example: instead of saying, "The violence is getting so bad in Iraq that some people are saying it's a civil war." Instead, say, "The violence in the Iraq Civil War is getting much worse in the past two weeks."
In other words, keep planting the phrase "Iraqi Civil War" in other sentences. The phrase will catch on and the frame will be where it should be.